Showing posts with label hungary. Show all posts
Showing posts with label hungary. Show all posts

Friday, October 26, 2012

Case study: food distribution in Eastern Europe

The leading German retail company, Rewe has several brands in Eastern Europe. One of them is 'Penny Market', a discounter chain. This story is about Penny's food logistics.

About Rewe Group
"With a turnover of more than 48 billion euros and about 323,000 employees (2011), REWE Group is one of the leading trading and travel and tourism companies in Germany and Europe. Since its foundation in 1927, the cooperative Group has developed on the basis of sustainable and long-term growth."

penny market

Rewe Group has several well-known retail store brands in Europe: Billa, Rewe, Bipa, Merkur, Adeg, and last, but not least: the Penny Market. Penny is the most successful European brand of Rewe, focusing on Central- and Eastern Europe and Italy. Penny is the market leader discounter chain in the Czech Republic and Romania, and the nr.2 player in Hungary. The 1,200 European Penny stores achieved 3.4 billion euros turnover in 2011.

Karcag Industrial Park
Karcag Industrial Park is a low-cost, food industry focused business park in Eastern Hungary. The location's strong food business traditions, focused education and excellent transportation connections also supports the food logistic activities.

Penny Market, Karcag

Penny Market Distribution Center in Karcag
The Penny's Eastern Hungarian Distribution Center was launched in 2008, as the 2nd distribution center in Hungary. The company employs 150 people in the 19,000 sq.meter (~205k sq.feet) facility, where goods are not only distributed, but also received from domestic and international suppliers and get prepared for distribution.

Finally, here is a short video about Rewe's world:

Thursday, September 27, 2012

Government grants to boost food processing investments in Eastern Europe

Agriculture is one of the most subsidized sector of the European Union, and Eastern European governments are keen to subsidize food processing investors.

Generally we can say, Eastern European governments' threshold stimulus is around 50 million euros investment and approx. 250 new jobs in food processing industry, under these numbers you are a very small investor. Governments normally sign an agreement with investor, so receiving a government grant is a contractual connection between the company and the government. It means, you get some money, but you also have some obligations, e.g: for job creation money you have to employ your staff for 1-2 years - and when you could't, you have to pay back the grant.
The subsidizing process always starts at the governmental investment promotion agencies: the PAIZ in Poland, the HITA in Hungary, and the RomTradeInvest in Romania. Decision making about the government subsidy requires normally 1-3 months.
There are several dues you can apply for, here we overview the most important:

#1 Subsidies for investments in "assets"
Governments appreciate the investments is real estate (new processing plant) and machinery. Machinery investments can be the main part of investment costs, e.g: Polish government subsidizes it with a 2-10% grant.
When you think about real estate grants, do not forget: real estate business is a particular profession, and real estate costs are approx. 10% only of the total investment - it's much easier to lease a property on a subsidized fee.

Case study: subsidized leasing in Polgar, Hungary Polgar Industrial Park, Hungary won an EU grant in 2012 for development of a new, 7,000sq.meter (75,000 sq.feet) manufacturing hall, available from Q4 2012. The grant provides a leasing fee discount for potential investors, and in the meantime they don't have to invest in a real estate.

#2 Job creation and other HR-related subsidies
The G-spot of Eastern European governments is job creation, this is the magic word you should build on. Some countries simply provides a "head money" for each new job created, others provide grant frameworksFor example, if you invest 40 million Euros in Romania, AND create at least 300 new food processing jobs, the Romanian government will offer a maximum 20 million Euros package. The final job creation grant in Romania depends on the location of the new plant (investments in underdeveloped regions get higher grants), contribution to infrastructure development, involving research and development, energetic efficiency improvement etc. Other governments subsidize also smaller costs (e.g:  training costs and employees' commuting cost in Hungary), but these are the typical schemes.

#3 Tax relieves
Eastern European governments are a bit shy when its about tax relieves. Before EU accession, most government provided large scale corporate income tax relieves, but the European Union doesn't like it indeed. However, most of the governments found smart, EU-compatible solutions for tax relieves. For example, the Hungarian government provides "development tax allowance", with the following scheme:
  • Amount of subsidy: exemption for 80% of the corporate tax payable for 10 years following installation. Up to HUF 500 M turnover the corporate tax rate is 10%, above HUF 500 M the tax rate is 19%.
  • Conditions: investment volume min. HUF 3 B (EUR 11.3 M), min. 150 new jobs OR HUF 1 B (EUR 3.7 M) investment volume and 75 new jobs in preferred regions
  • Application: depending on investment volume request or application needs to be submitted
  • Provider of incentive: Ministry for National Economy

#4 Cash grants
In the love packages of Eastern European governments there is two types of cash. All the grants above have specific goals, preferences, and obligations (e.g: re-training grants have to spend for local trainings), but when you hear about "cash grants" it means in general: you get money (normally not more than 5% of total investment costs) as a bonus.

The European sandbox
Finally: the government grants ("state aid" in European jargon) are generally prohibited by European Commission (the "federal government of EU"), because government grants have a negative impact on internal market competition. However, there are some exceptions, when EU not prohibits but supports state aids: the underdeveloped regions of Eastern Europe can provide grants on this way. The understanding of EU state aid policy can help to make better investment decisions, so lets take a look at the following presentation:


Thursday, August 23, 2012

6 reasons to start food processing in Eastern Hungary

Expanding on European market could mean a new food processing plant in the low-cost Central and Eastern Europe. Eastern Hungary's strong food cluster provides more benefit to start here.


Eastern Hungarian food processing cluster

#1: Save the long-distance food transport costs
It has relevant shipping costs of exporting processed dairy products to the European Union. If you spare long food miles, you not just save money, but also protect our environment. Plus, there are no legal barriers befor market entry inside the EU. The Eastern European food processing countries, like Poland and Hungary, have relevant food export to the western part of the EU, so its an existing model for businesses. Eastern Hungary has excellent transportation connections to Western Europe: the length of the Eastern Hungarian motorways reaches 600 kms (373 miles), it’s longer than the motorway system of entire Slovakia and almost two times longer than Romania has.


Boosting milk production
#2: Boosting raw material production, increasing efficiency
The Eastern Hungarian food processing cluster is based on one of the strongest agriculture in Eastern Europe. Raw material production and sales is the integral part of local economy. The agricultural production is not low-cost only, but its efficiency is also improving.
Join the winners
#3: Award winning location
Eastern Hungary is one of the most awarded Eastern European locations by Financial Times’ fDi Magazine: 2 regions and 2 cities of Eastern Hungary was ranked for the top doing business locations of Eastern Europe.


#4: Specialized business park offers
Eastern Hungary has 95 industrial parks, it’s more, than the number of industrial parks in Poland. The competing real estate market resulted specialized business parks, including food processing parks (e.g: Karcag Industrial Park).

#5: Large labour supply
The number of unemployed people in Eastern Hungary is more, than 300,000, more than 60% of total unemployment in Hungary. Big numbers of blue/white collar workers are available, and strong governmental re-training programmes provide company-specific knowledge for them. The food business is one of the target sectors of government`s job creation strategy.

#6: Governmental incentives are focusing on Eastern Hungary
The goal of governmental incentives is to orient foreign direct investments into underdeveloped regions with high unemployment. Eastern Hungary is among the most intensively (potentially 50%) subsidized regions of the EU. So, when you think about to invest in Eastern Hungary, prepare for a pleasant surprise.


European perspectives
Food trade is free inside the EU common market, however Common Agriculture Policy (CAP) of EU has a fundamental impact on member state's agriculture. The following short video helps in the better understanding of presence and future of CAP:



Wednesday, July 25, 2012

The best food logistic hubs in Eastern Europe

Food business requires a strong logistic support, to organize supply chain as cost-effective as possible. The Eastern European food market is served from some matured and some emerging hubs.

Hungary

 M0 Motorway, Hungary

Budapest. The main logistic hub of Hungary (and maybe Eastern Europe) is Budapest. The M0 Motorway around the City is not a bypass only, but the location of several logistic parks and warehousing companies, developing ~3 million sq.meters (approx. 32 million sq.feet) industrial and logistic facilities. The US-based Prologis is the market-leader service provider in Hungary, and has almost 500k sq.meter (~5,3 million sq.feet) warehousing spaces in more logistic parks along the M0. Besides transportation infrastructure, developed logistic services are the keys to success.

  
Rewe Group's logistic hub in Karcag

Karcag. The emerging hub of Karcag Industrial Park is located by the main route nr.4, which connects Budapest and Western Europe to Ukraine and Russia. Romania, Ukraine and Slovakia can be reached in 2 hours by truck. The Germany-based food retail company, REWE (Penny Market) has the Eastern-Hungarian distribution centre in the Park. The REWE evaluated the logistic potential of Karcag Industrial Park: the nearness of suppliers and consumers.
Subsidized rental fees are under 3€/sq.meter/month (under 3.3€/sq.feet/year).

Poland


Poland's logistics map 2012


The polish logistic market is devided in 3 parts: the Sector I is the City of Warsaw, Sector II are the logistics parks around Warsaw, and Sector III are the logistic locations outside Warsaw. Although the Warsaw-sectors with ~2,5 million sq.meters are the largest logistics sites of Poland, the food market are supported mainly from smaller hubs, like Lodz. Average rental fees are between 3-3.5 €/sq.meter/month.

Lodz. Lodz is located in the cross-road of north-east A1 motorway and the east-west A2 motorway, in the heart of Poland. More logistics-focused facilities provides A-class warehouses on 1 million sq.meters. The Goodman Lodz Logistic Centre has 27k sq.m total size, and the Logistic City in Piotrkow (Lodz Metro Area, closed to Lodz International Airport) with its 450k sq.m is one of the largest facility in Poland.

Czech Republic

 Czech logistic market 2012

Food processing is not a leading industry in the Czech Republic, however food consumption makes it a relevant marketplace in Central and Eastern Europe.

Prague. The logistic centres around Prague are available for 2.5-4.5€/sq.meter/month (2.8-5€/sq.feet/year) rental fees. The Airport Logistic Park has a 56,000 sqm hall development in the surrounding of Prague International Airport.
Brno. Brno, the second largest city of the country is also the second most relevant logistics center. The CEE market leader Prologis will launch soon a brand new development called Prologis Logistic Park Brno on 90,000 sq.meter

Related content
If you are interested in food business, do not miss the presentation of Dr. Csorjan, FoodSites' chief editor:




related content on FoodSites Blog: 
Food logistics in Slovakia

Monday, April 16, 2012

The Eastern Hungarian food processing cluster

The Hungarian Great Plain has good natural conditions, good transportation infrastructure, equipped and large farms. These conditions are the fundaments of the strong local food processing industry.


Eastern Hungarian food processing cluster

Leading companies

The leading local food processing companies are representing almost the entire food business. The stock-exchange listed Pick Szeged produces salami and other meat products. The 2nd Hungarian food processing company, Debrecen Group is famous about its sausages (Debrecziner). The Germany-based Friesland has more milk processing facilities and the market-leader Milli brand. The French Bonduelle produces canned and frozen vegetables.

Leading locations

Szeged, one of the largest Hungarian city, closed to the Romanian and Serbian border (and closed to Timisoara and the Banat Region). The HQs of Pick are here, and the city's First Industrial Park provides 10 hectares industrial area for sale.

Karcag is a little town in the middle of the Hungarian Great Plain ('pusta'). The actual Minister of Agriculture and Rural Development was the mayor of Karcag, which represents the traditional food orientation of the town. The food processing focused Karcag Industrial Park is located by the main route nr.4, which connects Budapest and Western Europe to Ukraine and Russia. The Park has prepared real estate development projects: manufacturing and warehouse halls with procured building permits. Preparation includes plans and permissions, so the Park can deliver a brand new facility in 4-6 months.



Tuesday, November 8, 2011

Karcag, a low-cost and food industry focused site in Hungary


The Financial Times’ fDi Magazine ranked the Karcag-involved “Northern Great Plain Region” (Észak-Alföldi Régió) on nr.1 doing business location in Eastern Europe. The study investigated the business environment, infrastructure, current business trends and FDI strategies of competing locations.



Karcag is a little town in the center of the region, beside the nr.4 highway and 60 kms from the M35 motorway. The town has a strong food economic profile: more than thousand tons cereal is grown on 33,000 hectares (82,000 acres) agriculture land around Karcag and the 1.5 million hectares lands of the Region are the main fruit and vegetable growing area. Karcag and the Region is a leading poultry and animal husbandry location of Hungary.


Food industry-focused local education

One of the 3 local secondary schools in Karcag has a focused food processing profile: beside vocational (secondary) education, the school provides also technician (upper) trainings on this field. From 2012, the Ministry of Rural Development will take part in future development of Karcag food processing education and local talent management.

Fast start-up in Karcag Industrial Park

The Karcag Industrial Park has prepared real estate development projects: manufacturing and warehouse halls with procured building permits. Preparation includes plans and permissions, so the Park can deliver a brand new facility in 4-6 months. Beside the real estate development, Karcag Industrial Park provides interim management solutions: newcommer investors can lease experienced HR, engineering, financial etc specialists to speed up the start-up phase.

Karcag Industrial Park located by the main route nr.4, which connects Budapest and Western Europe to Ukraine and Russia. The Germany-based food retail company, REWE has the Eastern-Hungarian distribution centre in the Park. The REWE evaluated the logistic potential of Karcag Industrial Park: the nearness of suppliers and consumers.



Monday, September 19, 2011

Overview of food processing locations in Eastern Europe



 



Poland, Hungary and Romania got the major food industrial investments in Central- and Eastern Europe. The strong agricultural background, the supportive public authorities and the easy access to the EU food market ensures the success of these countries.

Poland


source: wikimedia

Poland has one of the largest and strongest agriculture and food sector in Eastern Europe. The land market is highly liberalized and foreign investors are welcomed also in agriculture. This resulted an effective, market-driven development of local food business.
The leading agricultural region is Wielkopolska (Poznan) Region, west from Warsaw http://www.wielkopolska-region.pl/index.php. Although the natural conditions are under the national average, the levels of efficiency, technical equipment and farming practices make this region one of the leading locations. International food processing companies like Nestlé, Wrigley, Reemtsma invested here, appreciating the excellent agricultural background, the good transportation access to Western Europe and the large domestic market.

Hungary
source: North Great Plain Development Agency

Beside Poland, Hungary is the main target area of international food processing investments. Fifty percent of the investments in the sector came from EU investors, and 80% of the export goes to other EU countries. The good natural conditions, the effective farms, the trained labour force made it attractive for international companies like Friesland, Danone or Ferrero.
The North Great Plain (“Észak-alföld”) Region is traditionally one of the strongest agricultural areas. Industrial parks like Karcag Industrial Park www.karcagiiparipark.hu provide a large supplier basis, skilled (and unemployed) labour force and excellent transportation.

Romania




source: European Commission

Behind the two leading countries (Poland and Hungary), Romania became in recent years the most frequented location for CEE food investors. The agricultural population (3 million employees) is one of the biggest in Eastern Europe, and the 200 thousand employees in food processing industry are also meaningful. Meat, cereals and beverages are the most important product categories.
West-Romania http://www.regiuneavest.ro/en/home/ bordered by Hungary and Serbia, has a strong food business sector. Business parks like Freidorf Industrial Park in Timisoara http://www.regiuneavest.ro/en/investor-locations/public-industrial-zones/page/id/1/ are the main hosts of food processing industry, providing full range infrastructure and services.